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Don’t get lost in the figures: Why business improvement isn’t a numbers game

Indeed, by Fred Reichheld’s own admission, the NPS ultimately doesn’t matter—what truly matters are the trends, shifts, and changes that the Net Promoter System can help organisations identify. To unlock true potential, organisations should understand both the NPS and Net Promoter System in this way.

Here are 5 modern KPIs to build into your overall business goals [SPONSORED]

Expecting a different result from the same tired strategies should be the last thing you bring into a new decade, so start to implement some new KPIs today.

FREE BUSINESS TOOLS

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

FREE BUSINESS TOOL

Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE