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Don’t get lost in the figures: Why business improvement isn’t a numbers game

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Indeed, by Fred Reichheld’s own admission, the NPS ultimately doesn’t matter—what truly matters are the trends, shifts, and changes that the Net Promoter System can help organisations identify. To unlock true potential, organisations should understand both the NPS and Net Promoter System in this way.

Here are 5 modern KPIs to build into your overall business goals [SPONSORED]

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Expecting a different result from the same tired strategies should be the last thing you bring into a new decade, so start to implement some new KPIs today.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

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We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

How to give good headlines, and create emails that get opened...

The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

How to build a retail empire with James Webber [FREE REPORT]

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

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If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

How to zig when everyone else is zagging, with Julio De...

The Ultimate Social Media Almanac with James Tuckerman [Cheat Sheet]

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

5 Business Lessons From Tinder [INFOGRAPHIC]

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