Home Tags New Idea

Tag: New Idea

Reality goes mobile with new augmented app to promote KIA at the Australian Open

In an Australian first, mobile solutions group Mnet has delivered an augmented reality experience to capitalise on KIA's sponsorship of the Australian Open. Triggered by broadcast television, online and print media advertising, the mobile application, available on smartphone platforms iPhone and Android, uses augmented reality to bring a 3D animation of the KIA Optima from different channels, such as television, to the mobile phone.
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE