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Reality goes mobile with new augmented app to promote KIA at the Australian Open

Natalie Chandler -
7
In an Australian first, mobile solutions group Mnet has delivered an augmented reality experience to capitalise on KIA's sponsorship of the Australian Open. Triggered by broadcast television, online and print media advertising, the mobile application, available on smartphone platforms iPhone and Android, uses augmented reality to bring a 3D animation of the KIA Optima from different channels, such as television, to the mobile phone.
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How to build a retail empire with James Webber [FREE REPORT]

Anthill Magazine -
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Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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Learn how to use Instagram as a business tool [FREE INFOGRAPHIC]

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Is it a play-thing? Or a business tool? Get the FREE INFOGRAPHIC. Learn how to get started, build a following, grow your brand and attract new leads.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Anthill Magazine -
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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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