Tag: nestle
Australia’s first baby product review site raises $5.5 million to accelerate national growth and...
Local startup and baby product review site, Tell Me Baby, has completed a $5.5 million capital raise in a bid to accelerate its growth within Australia and prepare for its e-commerce launch into China
This tech start-up has set out to become the Xero of social media influencer...
Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.
Soup stirs the Facebook pot to discover word-of-mouth nuggets
What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished by its extraordinary faith in word-of-mouth campaigns. The Sydney firm’s experimental Soup Lab has developed what it claims is a “world-first” Facebook app of its kind and embarked on a research project with Dr. Lars Groeger, a marketing lecturer at the Macquarie Graduate School of Management, to measure the reach and value of “branded conversations.”
Is social media bringing out the worst in your company? Here are 4 tips...
Since the introduction of email to the workplace, the line between the personal and professional has become increasingly blurred. As social media becomes increasingly prolific in our day-to-day lives and its search engines more powerful, the potential of a private comment being unearthed and evolving into a serious organisational or even legal issue becomes a norm. What do organisations need to consider when trying to mitigate these risks?
