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Four novel ways to use retargeting to grow your business

In case you missed the memo, retargeting is becoming the go-to marketing tactic for savvy growth hackers to amplify their advertising spend. Retargeting lets you serve ads across online advertising networks to people who have previously visited your website. Because these customers have already shown some interest in your product, retargeting is highly effective at increasing conversions on modest budgets. Here are the four key retargeting campaigns you need to get setup for 2013.

Meet Tweaky, Anthill 2012 Cool Company Award Winner [Online Business Category]

Tweaky is a marketplace for website customization. The company will make a small tweak for SME websites for a small fee. Tweaks may range from installing a new company logo, adding an email subscription form, reducing the size of the footer, or embedding social media sharing links. If your company has already outsourced the design of your website, Tweaky is there to help you make those inevitable, subtle tweaks as needed.

99designs founder Mark Harbottle sets new designs on Tweaky.com

So you wanted to add a Facebook link to your website and couldn't find somebody willing to do it at reasonable cost, and in...
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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