Tag: Ned Dwyer

In case you missed the memo, retargeting is becoming the go-to marketing tactic for savvy growth hackers to amplify their advertising spend. Retargeting lets you serve ads across online advertising networks to people who have previously visited your website. Because these customers have already shown some interest in your product, retargeting is highly effective at increasing conversions on modest budgets. Here are the four key retargeting campaigns you need to get setup for 2013.

Tweaky is a marketplace for website customization. The company will make a small tweak for SME websites for a small fee. Tweaks may range from installing a new company logo, adding an email subscription form, reducing the size of the footer, or embedding social media sharing links. If your company has already outsourced the design of your website, Tweaky is there to help you make those inevitable, subtle tweaks as needed.

So you wanted to add a Facebook link to your website and couldn't find somebody willing to do it at reasonable cost, and in...