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Getting Internationally Mobile, On Your Mobile

Performance advertising technology company Criteo recently revealed its Travel Flash Report. The report highlights the increased use of mobile devices in consumer travel planning...

Here’s to celebrating 30 years of mobile phone technology [VIDEO]

Yes, the mobile phone is reaching the age of anxiety - 30! Well, in Korea anyway. SK Telecom, a Korean telco, celebrated the event with...

iPhone app turns your voice into a complete band of instruments

The myriad uses and apps for the iPhone boggles the mind. Among the latest is Voice Band, which converts the user's singing voice into individual instruments, laid down one on top of the other, to create a complete track.

Grab it all. Own it all. Keep it all.

I don't profess to know how things work in your business, but one situation I've come across in almost every place I've worked is that the ICT team don't actually own the equipment for which they are accountable.

iPhone app review: TripIt

The travel category of apps is the premium space on the iPhone app store - the Paris end, if you will. Although the more pricey apps reside here, they might make the difference between a great or average trip, missing or catching a flight, so it’s worth considering forking out the coin.

Park your business here

PARK YOUR BUSINESS HERE Why are more fast-growth Australian businesses relocating to technology parks and incubators than ever before? The answer lies in...

It's all in the timing

One of the most difficult parts of product development is the requirement to take bets ahead of time. Take the car industry for example....

It’s all in the timing

One of the most difficult parts of product development is the requirement to take bets ahead of time. Take the car industry for example....

Innovation: Disruption in the first degree

"Innovation" is a woolly beast. It has many disguises and aliases. To get face-to-face and down and dirty with innovation is no mean feat.

Marketing: directly target your marketing efforts

Direct marketing is a form of advertising that requires a direct response from the consumer. This includes mail, catalogues, advertising, telemarketing, direct selling and email initiatives that are delivered directly to the individual.

Content is still king

Mobile companies across the globe have spent billions of dollars creating networks that essentially all offer the same services. It's been a huge investment just to get to the starting line. But the real challenge is in providing something that is different from the competition.

Motorola’s market dilemma

Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world's top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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