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Hackers and open-source software magicians are taking the motion-detection capability of Xbox 360's Kinect and plugging it into all manner of eye-popping stuff. Imagine what an entrepreneur could do with hands-free computing.
Bad product placement is as convincing as Tom Cruise’s shoe lifts. (Fittingly then, Cruise has been front and centre in some of the most shameless pimp-my-product moments in modern celluloid history.) But the future of product placement is far more subtle. In fact, it's barely even there.