Tag: MGSM
Facebook app to measure offline conversations
Macquarie Graduate School of Management’s (MGSM) Dr Lars Groeger, lecturer in Management, has joined forces with Australia’s leading word-of-mouth marketing company, Soup, to develop a custom-built Facebook survey app that taps into the social network’s data and maps the flow of offline conversations.Macquarie Graduate School of Management’s (MGSM) Dr Lars Groeger, lecturer in Management, has joined forces with Australia’s leading word-of-mouth marketing company, Soup, to develop a custom-built Facebook survey app that taps into the social network’s data and maps the flow of offline conversations.
