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Facebook app to measure offline conversations

Macquarie Graduate School of Management’s (MGSM) Dr Lars Groeger, lecturer in Management, has joined forces with Australia’s leading word-of-mouth marketing company, Soup, to develop a custom-built Facebook survey app that taps into the social network’s data and maps the flow of offline conversations.Macquarie Graduate School of Management’s (MGSM) Dr Lars Groeger, lecturer in Management, has joined forces with Australia’s leading word-of-mouth marketing company, Soup, to develop a custom-built Facebook survey app that taps into the social network’s data and maps the flow of offline conversations.
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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