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Wild ride for new Aussie start-up provides fuel for brand engagement marketing

Centryc Solution’s MeTag Luna Park My Experience implementation was recently awarded the International Association of Amusement Parks and Attractions Marketing Excellence Brass Ring Award and Best Digital Marketing Campaign. Globally, amusement parks earn a cool $24 billion annually – that’s twice the Australian motor vehicle manufacturing industry.
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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