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Males versus females in business: a surprisingly honest video [VIDEO]

First up, this is actually an ad for Pantene shampoo made in the Philippines. It's remarkable for two reasons. Firstly, unless I told you that, you...

Australian women less confident in the economy than men. Could this hurt spending?

According to Michael Blythe, Commonwealth Bank Chief Economist, “The divergence between retail and non-retail spending trends, where women and men’s spending dominate respectively, correlates with the divide in gender sentiment. Department store sales, for example, where women are responsible for 59% of spending, is soft. And this softness is linked to the less positive sentiment of female consumers.”

Man-size me

Since 1941 Kleenex have actually understood what it is that hits to the core of being a man who buys tissues. The one thing that is a symbol of unadorned manliness – huge, enormous, large, big and gargantuan-sized tissues that come in massive boxes. In recent months, other consumer brands seem to have caught on.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Need more leads? Here are five strategies [FREE DOWNLOAD]

How to get leads, appointments, meeting requests and sales using contemporary technologies and strategies. "Short, simple... powerful!"

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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