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Metro Trains’ Dumb Ways to Die campaign might soon come to be regarded as Australia’s most successful viral advertising campaign… ever. Shortly before Christmas, James Tuckerman caught up the the campaign’s creators, John Mescall and Adrian Mills of advertising agency McCann Melbourne.
Professional creative community, The Loop, triumphed over industry heavyweights to win ‘Best Enterprise’ at the recent Australian Interactive Media Industry Awards (AIMIA). The 17th annual ceremony, attended by over 600 industry leaders, took place on Cockatoo Island in the Sydney Harbour.