Tag: mathew beeche

Mathew Beeche began Shoe String Media as a one-man show cataloguing business stars on the ascent, then turned it into a monthly print magazine. Shoe String now operates as an online daily with a network of bloggers and full multimedia palate, and TV and radio outlets have taken note.

Mathew Beeche is the driving force behind Shoe String Launch, a website and a free magazine that profiles Australian startups. The promotion runs hand-in-hand with a salesforce team that helps the startups get started. "I saw the opportunity to create a niche," he says.