Tag: marketingmixer
Your new business = The job from hell
It’s a familiar story. You, a technically-minded professional, leave the comfort of a salaried job to venture out on your own in search of greater autonomy and prosperity. Soon enough, you’re out of your depth, writhing around trying to manage costs, staff and responsibilities far beyond your area of expertise. Congratulations! You’ve created the job from hell. And it’s all yours.
