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How to write copy when you have little, or nothing, to work with

Most copywriters know the feeling; you’ve been hired to write a lengthy website for a company, but you’ve been given no or very little information about their services, their history or their products. How are you supposed to fill up 5 pages when you basically know nothing about what the company does?

How we used social media to grow the Cool Company Awards

While most published articles about social media as a tool for business development rarely offer more than anecdotal advice, we thought it might be interesting to actually 'crunch the numbers'. As strong believers in the power of experimentation and quantifiable results, we used the exercise to measure and compare the impact of each tool on our web traffic and award nominations. Here's what happened:

Branson’s Virgin promotion via pilfered pepper pots

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

Branson's Virgin promotion via pilfered pepper pots

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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