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The subscription economy: Is it the right business model for you?

We are, without a doubt, in the era of the 'subscription model'. You can subscribe to anything from magazines and food delivery through to...

Five things we learned from Super Connect September

Back in September, my MailGuard colleague Kevin Reed and I popped along to Super Connect September – a marketing and networking event jointly hosted by Anthill and Green Ant Marketing. We didn’t know what to expect as we stepped out into the unknown but we were on the hunt for some juicy marketing insights.

Passwords are no trifling matter. Here’s how you can create secure ones

Use your imagination to come up with solid passwords that you won’t forget. For instance, if you are a caffeine junkie, you could create some coffee-based strong passwords. The expression “cool beans” could easily be transformed into a strong password “C00lB3ans!”

It’s all in the cloud. Find the one that’s right for you

Over and above the comprehensive value it provides, cloud computing offers very distinct advantages to businesses. We believe several may be behind the rapid adoption.

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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