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Demonstrating value to your clients [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Can we send you business bestseller Made to Stick? [PROMOTION]

Why is this book upside-down? Because it turned our view on marketing on its head. We’re sending 10 copies of Dan and Heath Chip’s bestseller Made to Stick to the the next 10 readers to...

Is your idea sticky? Making your message memorable.

Is it true that we only use 10% of our brains? No, yet many believe it. Remember the tale of the guy waking up in a bath of ice with a missing kidney after accepting a drink from an attractive stanger in a hotel bar? Well, it actually never happened. Heath Chip has studied many of the legends that seem to draw us in so that he can apply their common traits to create messages that will break through the mass of ideas we're confronted by every day and stay lodged in our heads.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE