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A tech start-up is looking to disrupt how the fashion industry finds and books...

theright.fit is Australia’s first website easing casting, booking and paying talent by directly connecting talent to clients, without the need for an agency

What did we search for this year? The Google Brand Zeitgeist will leave you...

There are a few surprises in the Google Brand Zeitgeist this year. For starters we were more likely to search for Gumtree than we were...

Have we lost our sense of humour? Or is the Lynx Balls ad really...

There's nothing like getting banned by the Advertising Standards Board for generating masses of free PR. The latest Lynx ad, which seeks to encourage Australians to clean their dirty balls (the double entendre is more than intended), has been censured for denigrating the elderly.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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