Kogan invented LivePrice when we realised there were shoppers around the world pre-paying for goods but not receiving any benefits for doing so.
LivePrice creates a win-win situation for both retailers and shoppers. It rewards customers who jump on great deals quickly.
In a wide-ranging, two-part interview with The Entourage project, online retail entrepreneur Ruslan Kogan talks about how he got his eponymous enterprise off the ground and predicts the future of online business, mobile Internet and television technology.
![Ruslan Kogan: “Other retailers are… asking the government for new taxes” [LivePrice Demo]](https://anthillonline.com/wp-content/uploads/2011/02/ruslan.jpg)
Retail upstart Kogan is determined to lure Australian shoppers online with discounts on products that are but a twinkle in the manufacturer’s eye. Kogan’s latest innovation, LivePrice, allows consumers to purchase pre-production goods at “up to 50% off the retail price”. The further along the retail chain the product is, the smaller the discount.
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