Tag: likes

Three months ago, my Facebook community reached over 14,000 fans without using paid advertising. To get there we used all traditional techniques to grow our Facebook community organically. We invited contacts, ran competitions, had special offers and had a Facebook box and buttons on our site and newsletters. Then we reached a plateau and we had to start using new ways to keep growing and make sure we get the best return out of the time we spend on Facebook.

This video from UCB Comedy, takes a look at what must have gone on in some of the focus groups that Facebook ran when designing some of its features. There is simply no other explanation for some of the functions that the social media behemoth provides.