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Why does this bit of Coke advertising have the potential to change the world?...

We've discussed Coke's advertising many times on Anthill. This ad comes from Leo Burnett in Columbia. And, it's more than an ad. I'll say straight up...

The real Mad Men, apple cider and $100,000, all in one place!

Leo Burnett: it's a name that has carried resonance in the advertising world for nearly 80 years. To have Leo Burnett as your agency of...

Is political advertising good for democracy?

Last night on The Gruen Transfer, Russel Howcroft made the bold claim that: Political advertising pays for journalism. Within a heartbeat, co-panellist Todd Sampson voiced his disagreement, vehemently making the argument that treating politicians like a brand can only undermine democracy. What do you think?

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Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

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Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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