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Meet LeadBolt, Anthill 2011 Cool Company Award Finalist [Online Business Category]

In less than two years' time, LeadBolt has become one of the world leaders in an industry boosts revenue for online publishers and advertisers via a method called content unlocking. In essence, site users encounter a screen that makes an enticing offer; the user must engage and react to the offer in order to continue seeing the site content.

Readers’ Choice winner LeadBolt on the power of an empowered customer base

When asked by Anthill whether we could share 'the secret to our success' -- how we had attracted over 4,000 Facebook 'Likes' -- the first thing I felt compelled to explain was the purpose and function of our organisation, beginning with its name: "Leadbolt" (pronounced LEED-BOLT). To the uninitiated, this may sound like a circular reference until one understands the true meaning and ethos behind the company.

LeadBolt (SMART 100)

Founder Dale Carr noticed how many website owners were complaining about declining revenues they were seeing from online adverts placed on their web pages (especially with Google Adsense). Digging deeper, Carr identified a trend called ad-blindness where web visitors were now so used to the look and feel of online adverts that they were totally ignoring them. Carr set about working on an advertising solution where the display method would be more engaging meaning higher click-throughs, better web-owner revenues and higher quality leads for advertisers.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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