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Meet LeadBolt, Anthill 2011 Cool Company Award Finalist [Online Business Category]

In less than two years' time, LeadBolt has become one of the world leaders in an industry boosts revenue for online publishers and advertisers via a method called content unlocking. In essence, site users encounter a screen that makes an enticing offer; the user must engage and react to the offer in order to continue seeing the site content.

Readers’ Choice winner LeadBolt on the power of an empowered customer base

When asked by Anthill whether we could share 'the secret to our success' -- how we had attracted over 4,000 Facebook 'Likes' -- the first thing I felt compelled to explain was the purpose and function of our organisation, beginning with its name: "Leadbolt" (pronounced LEED-BOLT). To the uninitiated, this may sound like a circular reference until one understands the true meaning and ethos behind the company.

LeadBolt (SMART 100)

Founder Dale Carr noticed how many website owners were complaining about declining revenues they were seeing from online adverts placed on their web pages (especially with Google Adsense). Digging deeper, Carr identified a trend called ad-blindness where web visitors were now so used to the look and feel of online adverts that they were totally ignoring them. Carr set about working on an advertising solution where the display method would be more engaging meaning higher click-throughs, better web-owner revenues and higher quality leads for advertisers.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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