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Lean startup techniques: Can they be applied to B2B environments?

Can startups in the Business to Business (B2B) environment apply the Lean Startup approach? What differences are there to the Business to Consumer (B2C) world and how should it be handled?

Is it all in the video? Will your launch video make or break your...

What makes a good launch video for a new product? Paper by FiftyThree had a compelling product offering but also a captivating launch video.

Australian Innovation Festival 2010 gears up for national and state launches

The 2010 Australian Innovation Festival celebrates its ninth anniversary by again focusing on the 4Cs of Innovation -- Creativity, Connections, Collaboration and Commercialisation. This year’s Festival theme “Building Sustainable Businesses” highlights the importance of innovation during this period of regeneration from last year’s global economic uncertainty.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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