Tag: launch

Can startups in the Business to Business (B2B) environment apply the Lean Startup approach? What differences are there to the Business to Consumer (B2C) world and how should it be handled?

What makes a good launch video for a new product? Paper by FiftyThree had a compelling product offering but also a captivating launch video.

The 2010 Australian Innovation Festival celebrates its ninth anniversary by again focusing on the 4Cs of Innovation -- Creativity, Connections, Collaboration and Commercialisation. This year’s Festival theme “Building Sustainable Businesses” highlights the importance of innovation during this period of regeneration from last year’s global economic uncertainty.