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Lean startup techniques: Can they be applied to B2B environments?

Can startups in the Business to Business (B2B) environment apply the Lean Startup approach? What differences are there to the Business to Consumer (B2C) world and how should it be handled?

Is it all in the video? Will your launch video make or break your...

What makes a good launch video for a new product? Paper by FiftyThree had a compelling product offering but also a captivating launch video.

Australian Innovation Festival 2010 gears up for national and state launches

The 2010 Australian Innovation Festival celebrates its ninth anniversary by again focusing on the 4Cs of Innovation -- Creativity, Connections, Collaboration and Commercialisation. This year’s Festival theme “Building Sustainable Businesses” highlights the importance of innovation during this period of regeneration from last year’s global economic uncertainty.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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