know your audience

ANTHILL TV | Management Matters | Marketing & Media

Know your niche! It’s working for the reinvented TigerAir [VIDEO]
ByAnthill Magazine Apr 14, 2014Apr 14, 2014

One of the most fundamental parts of any marketing campaign is, knowing exactly who you are talking to. The airline industry in Australia is no different. Currently, we have QANTAS and Virgin vying for the top-end, full service holiday and business traveller markets. There are regional players. Then there’s JetStar and TigerAir. These two are…

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Articles

Ninja marketing
ByAnthill Magazine Dec 1, 2006Jul 13, 2009

FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like war – war with your competitors for the minds and hearts of your customers. Gene Stark draws some lessons from the nimble ninja. Originating 800 years ago in the…

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