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This is why the supervillains of the Suicide Squad would make the best start-up...

Rarely is a business founded with the perfect team. How does one recruit an ideal start-up squad?

Can you spot the next Steve Jobs, Richard Branson or Michael Crouch? Check your...

What’s your “maverick” quotient? We're not talking about Tom Cruise in Top Gun. We mean, whether or not you can “recognise” a maverick — a creative, independent thinker who can be brilliant but troublesome and can keep firms aggressive and competitive. See if you fit the Maverickism Scale.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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