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Disruption: not just for Klingons anymore

Disruption is no longer left solely to the Klingons, whose favourite phase weapon is even called a disruptor. Disruption, as we know, is the way to carve out a new niche for your business. Innovation through created need – ah, it’s a beautiful thing! But many businesses miss opportunities for innovation and disruption when left to their own devices. Change is inevitable, and disruption is all part of doing business these days. Understanding this ebb and flow and how to use disruption and learning to out-innovate challenges to your company’s stronghold are keys to surviving in the digital marketplace.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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