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Jeff Cooper, 2011 Anthill 30under30 Up-and-Comer

Anyone who can squeeze a lot of mileage out of bunch of wankers is probably on the right track. That accomplishment is a big note on the résumé of Jeff Cooper, general manager of Step Change Marketing. Oh, and he doesn't work with wankers. That's exactly the point.

Can a robot plan your marketing? Meet The Virtual Marketing Strategist.

Marketing strategies are critical for all businesses. Most know this. But few know where to start. Step Change Marketing, based in Sydney, has unveiled a pretty exciting tool to solve this dilemma – The Virtual Marketing Strategist. But can a robot plan your marketing?

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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