Tag: internet marketing

Lately, video has quickly risen to become one of the most effective online marketing tools. In fact, it has been found that Australians spend almost...

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

This tutorial is for business owners and marketing managers who would like to better understand growth hacker principles. In 60 minutes, Anthill Magazine...

Whenever Dave Cupples wins an award (which is not infrequent), he takes the stage with his trusted ape mascot in hand and tells jokes. Say what you will about monkeys-as-advertising-gags; they work. For Cupples, founder of Apeshop and all-around marketing wiz, it's about being memorable. "I’ve leveraged each buzz-building exploit to set up the next," he says. And what a tall staircase he has ascended in 28 years.

If you’re a Seinfeld fan, you will remember the demented antics of the bedeviling Kramer with his catch phrase, “Giddyup!” (as in, quicken the pace, quit hesitating and dare yourself to put all that you have into it). In today’s marketing world, marketers have more incentive than ever to dare themselves. It's called inbound marketing.

At some point, many small businesses feel stuck – stuck behind a larger competitor with resources that far outstrips their own. All is not lost though because, according to Fiona Mackenzie, these businesses are prime candidates to turn to the Internet which offers a level playing field and where a small one-man band can be bigger than Goliath. Start with thinking small, she tells Anthill.

Forget wearing that balaclava and rummaging through rubbish bins. These days the Internet makes sneaking around, gathering your competitive intelligence, super-easy to do. Fiona Mackenzie offers up six insider secrets to get you started.