Tag: Interactive Minds
Here’s why saying ‘My customers are not on Facebook’ is like saying ‘My customers...
An old buddy of mine recently mentioned that his business had no place on Facebook. What my unsuspecting friend didn't realise was that, on the following day, I was scheduled to make a presentation on "How to create a self-building, largely self-managing Facebook prospect base" on behalf of Interactive Minds. While that exchange lasted, maybe, 45 minutes, I have distilled my main arguments into this two-minute hump dump.
What I learnt trying to launch an affiliate program with three days’ notice
Okay, we'd secured a big name to come and present and felt confident enough to book a 250 seat auditorium using our standard marketing approach of mailing our email database. But a week before the event, we'd only sold 95 tickets. With few options left, here's what I learnt trying to launch an affiliate program with three days’ notice.
