Brands such as Coca Cola are worth hundreds of millions of dollars and rely on secrecy to protect their secret formulae. Rumour has it that only four people know the formula for Coca Cola. It is also alleged that only four people know the secret to the finger licking good taste of Kentucky Fried Chicken.
If companies like Coca Cola and Kentucky Fried Chicken can rely on secrecy, is that enough?
Companies wanting to create a profitable market position in the competitive clean technology landscape must understand their competitors’ patents and how these will impact their business. Please click the link to access Griffith Hack’s report on hybrid vehicles. Who holds the power? Lessons from hybrid car innovation for clean technologies
“I want to make sure readers in Australia can buy online at the same price as readers anywhere in the world,” said the Booktopia.com.au CEO, Tony Nash.
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Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.
Tony Eades’ recent article, Is your logo a ‘no-go’?, contained sound advice about the benefits of having a current and well-designed logo. Should you take up Tony’s advice, there are intellectual property issues you need to consider when commissioning a new logo. First, a logo used to differentiate goods or services in the course of trade is…
Surely the commercialisation of our world-class R&D is in the public interest. So why do we circle warily around the intellectual property that is created? Rowan Gilmore explores this faux siege. I enjoy telling the story about one of our first Commercialisation Bootcamps, a two-day professional development program run by the Australian Institute for Commercialisation…
Surely the commercialisation of our world-class R&D is in the public interest. So why do we circle warily around the intellectual property that is created? Rowan Gilmore explores this faux siege. I enjoy telling the story about one of our first Commercialisation Bootcamps, a two-day professional development program run by the Australian Institute for Commercialisation…
You might be feeling pretty good about yourself because you’ve secured your intellectual property. But the reality is, a patent or trademark is not worth paper it’s written on unless you are prepared to back it with the threat of litigation. There are several tactics to apply – and several common pitfalls to avoid –…
Counterfeiting is rife in Australia and many people who would consider themselves law-abiding are involved. We’re not talking counterfeit currency here, but the manufacturing, importation and sale of items infringing the intellectual property of others. The International AntiCounterfeiting Coalition estimates that the problem has grown over 10,000 percent in the past two decades, with counterfeit…
Your IP is registered, but that’s no guarantee your livelihood is safe from harm. Without enforcement, those patent and trademark certificates aren’t worth the paper they’re printed on. Manipulating the IP system is a fine art, resulting in tactical stoushes between big players and small. Jodie O’Keeffe reports on a business world turning Patently Aggressive….
There is a time-honoured business model in China known as “Copy To China” – find a product or service or business model that works in the US or elsewhere and replicate it in China. In the technology industry this is exemplified by ChinaHR.com Holdings Ltd building a Monster look-alike and then selling 40 percent off to Monster Worldwide, Inc. for US$50m or Joyo.com Ltd replicating Amazon and then selling it to Amazon for US$75m. The same model is popular in many other markets, particularly Australia. Seek has had great success emulating Monster.
So, you’ve selected a great brand and have started to build consumer awareness and loyalty in it. And, of course, you’ve done the right thing to protect your rights in the brand by registering it with IP Australia. Your work is finished. Right?
Offshore intellectual property transactions, generally, include an element of escrowing. Whether an intellectual property owner is involved in a licensing, franchise, reseller, distribution, partnership, joint venture, and/or collaborative development relationship, it is inevitable that the intellectual property owner will need to manage requests/contractual requirements to have their core intellectual property escrowed in a foreign country…
The past 20 years has seen increased recognition of the role that intangible assets play in contributing to a company’s value. This is demonstrated by the diminishing correlation between market value and net asset value. The gap or ‘hidden value’ resides in the intangible assets of the organisation, which, until recently, remained largely unidentified and…
The US-Australia Free Trade agreement has got everyone talking. Like it or loathe it, smart companies are reading the fine print. They are doing their homework, exploring new ways to profit and adjusting their plans to suit. In the area of Intellectual Property (IP), systems are similar, but the rules do vary. Differing interpretations of…
In the rollercoaster ride of potentially lucrative, but often disappointing, technology IPOs and private equity investments, a well-managed intellectual property portfolio could be your ticket to success, writes Rob McInnes. For any innovative company looking to take advantage of an IPO window in the next few years, or indeed for any high-technology enterprise looking to…
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