Tag: Intellectual Property

Brands such as Coca Cola are worth hundreds of millions of dollars and rely on secrecy to protect their secret formulae. Rumour has it that only four people know the formula for Coca Cola. It is also alleged that only four people know the secret to the finger licking good taste of Kentucky Fried Chicken. If companies like Coca Cola and Kentucky Fried Chicken can rely on secrecy, is that enough?

Companies wanting to create a profitable market position in the competitive clean technology landscape must understand their competitors’ patents and how these will impact...

"I want to make sure readers in Australia can buy online at the same price as readers anywhere in the world," said the Booktopia.com.au CEO, Tony Nash.

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Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.

Tony Eades' recent article, Is your logo a 'no-go'?, contained sound advice about the benefits of having a current and well-designed logo. Should you take up Tony's...

Surely the commercialisation of our world-class R&D is in the public interest. So why do we circle warily around the intellectual property that is...

Surely the commercialisation of our world-class R&D is in the public interest. So why do we circle warily around the intellectual property that is...

You might be feeling pretty good about yourself because you've secured your intellectual property. But the reality is, a patent or trademark is not...

Counterfeiting is rife in Australia and many people who would consider themselves law-abiding are involved. We're not talking counterfeit currency here, but the manufacturing, importation...

Your IP is registered, but that’s no guarantee your livelihood is safe from harm. Without enforcement, those patent and trademark certificates aren’t worth the...

There is a time-honoured business model in China known as "Copy To China" - find a product or service or business model that works in the US or elsewhere and replicate it in China. In the technology industry this is exemplified by ChinaHR.com Holdings Ltd building a Monster look-alike and then selling 40 percent off to Monster Worldwide, Inc. for US$50m or Joyo.com Ltd replicating Amazon and then selling it to Amazon for US$75m. The same model is popular in many other markets, particularly Australia. Seek has had great success emulating Monster.

So, you've selected a great brand and have started to build consumer awareness and loyalty in it. And, of course, you've done the right thing to protect your rights in the brand by registering it with IP Australia. Your work is finished. Right?

Offshore intellectual property transactions, generally, include an element of escrowing. Whether an intellectual property owner is involved in a licensing, franchise, reseller, distribution, partnership, joint...

The past 20 years has seen increased recognition of the role that intangible assets play in contributing to a company’s value. This is demonstrated...

The US-Australia Free Trade agreement has got everyone talking. Like it or loathe it, smart companies are reading the fine print. They are doing...

In the rollercoaster ride of potentially lucrative, but often disappointing, technology IPOs and private equity investments, a well-managed intellectual property portfolio could be your...