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How to influence people to do what you need them to do [VIDEO]

I'm all for hacking the behaviour of people and, of companies. Especially big companies. There are some very simple ways to influence people to do...

How much sleep does an entrepreneur need? [VIDEO]

It's a good question, right? It's Friday morning and maybe you're tired right now? We hear of great leaders, Churchill among them, who only have...

Where did Elon Musk get his greatest ideas about changing the future of humanity?...

His answer may not come as a big surprise - in the shower. There's something about being in the shower, being relaxed and surrounded by...
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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