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You won’t believe which brands made these spectacular marketing fails! [VIDEO]

This is a show reel of 10 of the biggest marketing blunders ever made. It's been put together by WatchMojo.com. And, the line up includes...

2013: Best of crowdfunding from Indiegogo

Last year was an interesting one for crowdfunding –a relatively new tool that has brought in a generous amount of democratisation to entrepreneurship. Millions of...

Strive for your impossible dreams like a mustacheod, Honda-driving hero

Building on the success of its2006 'Impossible Dream' campaign, Honda has released a new extended version for 2010 to air across 28 nations. The ad still features the original and distinctly 'Village People-esque' hero as he strives from one impossible dream (honda product) to the next, but is 20-odd seconds longer and flows a lot more smoothly. More importantly it features a greater number of Honda's technological achievements including the HondaJet, the CR-Z Hybrid Coupe, the hydrogen-powered FCX Clarity and the humanoid robot ASIMO.

Assisted-walking with Honda’s new ‘Robolegs’

The global economic crisis might have ravaged the once mighty Japanese auto industry, but it's good to see that Honda continues to flex its...

Assisted-walking with Honda's new 'Robolegs'

The global economic crisis might have ravaged the once mighty Japanese auto industry, but it's good to see that Honda continues to flex its...
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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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