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A stepped approach to e-marketing

As you are no doubt aware, Google celebrated its 10-year anniversary in early September. The company has achieved much in a decade. As digital...

The 'Frank Sinatra' Test

When you run your own business, some days are sooooo much better than others. Most of us business owners seem to spend such an inordinate...

The ‘Frank Sinatra’ Test

When you run your own business, some days are sooooo much better than others. Most of us business owners seem to spend such an inordinate...

Google Maps’ Street View launches in Australia

"Hey, I can see my house from here!" Google Maps, already one of my favourite web services, today became even more useful for Australian...

Google Maps' Street View launches in Australia

"Hey, I can see my house from here!" Google Maps, already one of my favourite web services, today became even more useful for Australian...

Is Google making us stoopid?

To celebrate the Atlantic's current issue with the thought provoking cover story, "Is Google Making Us Stoopid?", the publishers of Australian current affairs periodical The Monthly are sending their friends from across the pond an online gift subscription. This 'gift' includes access to the Monthly archive and Gideon Haigh's award-winning essay published in February 2006, "How Google is Making Us Stupid." Yes, it’s another fracas between magazine publishers.

When Google tells you to get lost

Robelen Bajar explores the depths of Google’s bottomless search pit for websites that mysteriously disappear. If you’ve been following the drama series Lost, you’d understand...

Book reviews

James Tuckerman reviews THE GOOGLE STORY and HOW TO TURN YOUR MILLION-DOLLAR IDEA INTO A REALITY

Google wants you to stop Googling

As anyone who has passed within earshot of me over the last few years knows, I'm a Googleophile. Of course, this hardly makes me Robinson Crusoe. Millions of people around the globe believe Google is more than merely a hyper-successful technology company; it is a force for human advancement.

Surf wars

The future of the information age is up for grabs and the darlings of the new, new economy are jostling for position. Since Google’s...

FREE BUSINESS TOOLS

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

FREE BUSINESS TOOL

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE