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A stepped approach to e-marketing

As you are no doubt aware, Google celebrated its 10-year anniversary in early September. The company has achieved much in a decade. As digital...

The 'Frank Sinatra' Test

When you run your own business, some days are sooooo much better than others. Most of us business owners seem to spend such an inordinate...

The ‘Frank Sinatra’ Test

When you run your own business, some days are sooooo much better than others. Most of us business owners seem to spend such an inordinate...

Google Maps’ Street View launches in Australia

"Hey, I can see my house from here!" Google Maps, already one of my favourite web services, today became even more useful for Australian...

Google Maps' Street View launches in Australia

"Hey, I can see my house from here!" Google Maps, already one of my favourite web services, today became even more useful for Australian...

Is Google making us stoopid?

To celebrate the Atlantic's current issue with the thought provoking cover story, "Is Google Making Us Stoopid?", the publishers of Australian current affairs periodical The Monthly are sending their friends from across the pond an online gift subscription. This 'gift' includes access to the Monthly archive and Gideon Haigh's award-winning essay published in February 2006, "How Google is Making Us Stupid." Yes, it’s another fracas between magazine publishers.

When Google tells you to get lost

Robelen Bajar explores the depths of Google’s bottomless search pit for websites that mysteriously disappear. If you’ve been following the drama series Lost, you’d understand...

Book reviews

James Tuckerman reviews THE GOOGLE STORY and HOW TO TURN YOUR MILLION-DOLLAR IDEA INTO A REALITY

Google wants you to stop Googling

As anyone who has passed within earshot of me over the last few years knows, I'm a Googleophile. Of course, this hardly makes me Robinson Crusoe. Millions of people around the globe believe Google is more than merely a hyper-successful technology company; it is a force for human advancement.

Surf wars

The future of the information age is up for grabs and the darlings of the new, new economy are jostling for position. Since Google’s...

FREE BUSINESS TOOLS

How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

FREE BUSINESS TOOL

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE