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Oops, my bad: How a business can make an apology accepted

Businesses, politicians and celebrities are often forced apologise by public outrage but are rarely truly sorry. Whatever happened to genuine apologies?

Great PR is about kicking butt, not kissing it

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

Who said only hot tech start-ups should make the news? Here’s how to get...

Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...

How to annoy journalists and never ever get your business in the news

PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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