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Oops, my bad: How a business can make an apology accepted

Businesses, politicians and celebrities are often forced apologise by public outrage but are rarely truly sorry. Whatever happened to genuine apologies?

Great PR is about kicking butt, not kissing it

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

Who said only hot tech start-ups should make the news? Here’s how to get...

Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...

How to annoy journalists and never ever get your business in the news

PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...
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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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