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2020 vision: Here are 5 key trends that are shaping the Aussie retail industry...

Australia's retail industry, like the rest of the world, is going through a period of uncertainty and challenges. And so far 2020 has brought little relief for the struggling retail market, as evidenced by many big-box retailers shutting down shops or downsizing their operations to mitigate the economic downturn.

The Honesty-Pride Paradox in startup pitching and three simple steps to avoid it!

You are pitching your business, the brainchild to which you have dedicated blood, sweat, tears and a majority of your time. You are wanting...

Australia’s Gen Z is eager to find success as creative and social entrepreneurs

Gen Z rank starting a social media-based business as the best pathway to success, followed by networking or launching a start-up, according to the second chapter of NAB’s whitepaper, Rethink Success.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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