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Pledge your allegiance or fall! Oh, and this isn’t the Roman army, just the...

Many people dubbed 2012 “The Year of Mobile” and looking at the stats, one can’t help but agree. Especially given there are more smartphones in the world than there are people!

Why do SMBs shun Facebook, Twitter and all of the social media?

A Telstra survey of 1,000 SMBs found nearly three-quarters to be indifferent to the charms of Facebook, Twitter and the like, and 12% believing social media to be a business dampener.

How Facebook has destroyed politics and why FourSquare is the new world democracy [VIDEO]

What happens on the internet, stays on the internet. The Onion has again risen above all other media outlets with this exclusive report into what Facebook means for the future of American politics.

Westfield goes for a spin with Facebook Places

It’s been nearly a year since the world’s most popular social networking site launched Facebook Places, a mobile location-based feature that allows users to tell their friends where in the big wide world they are at any point in time. Now, Westfield is running an experimental program offering exclusive discounts to users who sign into Facebook Places at its outlets nationwide. The retailer is partnering with specialty firms including Angus & Coote and Cotton On for these “check-in” deals.

DealFetch: Australia’s first location-based group buying aggregator?

Daily deals remain on a tear as innovation adds spice to the sector. First there were deal sites like Scoopon and Cudo. Then came the deal aggregators like AllTheDeals and BargainDesk. Now here is a deal aggregator with a local twist – a la BargainDesk meets Foursquare, if you will.

Promotion for food-reviewing application Nosh sets new standard for app ads

There's this new phone app called Nosh that allows users to upload and share images and reviews of restaurant food. The next killer app? Not likely. But the smart, low-budget video that promotes Nosh is the best app ad we've seen in the long time.

OMG! Mobile usage in 2011 is going to be #reallyreallybig [STATS & VIDEO]

Five billion apps downloaded in 2010. A 347% jump in Twitter mobile usage. Mobile Future, a coalition of businesses, non-profits and individuals pushing for advances in wireless technology, wants us to know that mobile is going to be really, really big in 2011.

Fitness centres pump up membership with social media

Fitness centres are feeling the burn of social media. That's gymrat-ese for "it's working." According to a trend report by Australian debit service provider Ezypay, gyms are increasingly using established online people connectors such as Facebook and Twitter to bring their members together for lasting relationships with each other and their fitness centre.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages' digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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