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A soccer player has made a new app that is already changing the game...

Soccer player and entrepreneur, Simon Murphy, is transforming the way soccer games are recorded with his newly launched app, RefLIVE

This is quite possibly the best World Cup ad ever [VIDEO]

First up, I will admit I don't have a lot of interest in the World Cup. I consider Moss from the IT Crowd to be...

How to move the online goal posts and become the most downloaded app in...

Australian software start-up company PlayUp offers sports and media personalities the opportunity to monetise their social networks, by linking them to premium “pay-per-play” content that already interweaves sport and social interactivity. The PlayUp app is now in the top five downloaded apps in 80 countries and number one in 30 countries.

Zygo’s football boots are ready to “deztruct” Australian sports

Zygo's boots are now available to be purchased in Australia. An Australian brand, Zygo was founded in 2004 by Con Hatzilias, a sports marketer. Zygo's boots have a special technology which enhances power, grip, spin and swerve.

Jason Akermanis has nothing on these guys [VIDEO]

At Anthill, we like to promote, encourage and sometimes even reward commercial creativity. But creativity doesn't always come in commercial form. So, occasionally, we like to relax the rules and make an exception. Because it's Friday (and Beer O'Clock is nigh), here's such an example that we simply couldn't overlook.

Thierry Henry is a handball cheat: the viral flash game

Any time the world witnesses a cultural event such as Thierry Henry using his hand to put the French football side into the World Cup finals, it's never long before someone creates a flash game based on it. Check out the "Thierry Henry: France Quality with the Hands!" game (translation from French). The question is: How many people are still playing the game after they stop laughing?

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