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Retailers now have a much lower cost way to engage with and acquire the customers they want. At the same time, customers love receiving sponsored and group gift cards from their friends to spend on items they actually want. Put the two together and you get some thing interesting.
Mi9’s Product Innovation team would drive this partnership and has the “remit to grow the group’s ventures portfolio.” Part of this process would involve sifting through Pollenizer’s startups and accelerating those with new digital products. Mi9 also will have the option to invest in these new digital businesses.