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What makes a great Australian advertisement? Eight made it to Cannes. But none brought...

It's that time of year again, when the Cannes Lions Advertising Awards shine a light on international advertising excellence. This year, eight Australian ads were chosen to enter the competition. But which of these ads do Australians think deserve the award and what makes a great ad? Firefly Millward Brown decided to look for an answer (and so did we).

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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