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Do you know what to do when a customer tells you ‘I can get...

You’ve delivered a flawless pitch. Overcome every objection so far and are moving in for the hard sell. You can see them signing the dotted line and becoming another satisfied customer. But then there’s a pause.

What’s the world’s most biggest brand? The answer might surprise you

The recently released Brand Finance Global 500, tells us about the world’s biggest brands. In the examination that leads to the report each year,...

Electric cars ready to go mainstream

Better Place, an ambitious, venture capital backed company, is building electric car infrastructures targeting major cities around the world. The idea is simple yet constitutes a radical departure from conventional wisdom – instead of stretching the technological limits of a battery’s life, Better Place is constructing a network of battery swap stations that will allow electric cars to replace its depleted battery for a new one in less than 60 seconds.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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