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What makes women click?

The web and email content that women find interesting is radically different to the content that interests men. So it stands to reason that engaging men and women online requires fundamentally different strategies.
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How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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