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Here are 5 simple tips on how to stay alive – and actually thrive...

When you have both a niche product and a niche market it’s crucial to understand what and who your market is, so you can target your niche market properly. Don’t just look at their demographics, but understand their psychographics too.

Having expert skills makes the hard look easy, almost too easy [VIDEO]

So, it's nearly Christmas. And, whether that matters to you or not, it's a time of year that creates some very unique forms of...

How to export like an expert

To maximise your export opportunity and increase your chances of success, it's important to focus your mind on what you want to achieve. That way, you'll have a clear vision to plan for and work towards. So, where to begin? Here are three steps to help you export like an expert.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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