Marketing executive Ari Segal started a half marathon training regime in 2013. While running at night was the most practical option for his busy work schedule, he found that existing reflective activewear on the market failed to be both a safeguard and fashionable. “I’m a passionate runner, and wanted to provide night runners with the confidence…
Right now, what you are doing, is probably killing you. It’s killing me as I write this article. All I am doing is sitting down. And, it’s killing me.
With the world’s environmental attention firmly focused on the emmison-cutting wrangling taking place at COP15, it couldn’t have been a better opportunity for the brains from the SENSEable City Lab at MIT to showcase their eco-friendly ‘smart’ innovation — the Copenhagen Wheel.
Watching infomercials requires a suspension of disbelief, which is ok because we usually view them at 3am, half-asleep with chip crumbs scattered across our chests. But this product is enough to rouse any weary consumer from the couch, if only to figure what the makers were thinking.
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