AUSSIE BIOTECHS COMBINE FORCES A merger has been announced between two listed Australian biotechnology companies, Peptech and EvoGenix. EvoGenix shareholders approved the merger proposal to form a yet-to-be renamed company from the two antibody therapeutics companies. It is expected that the combined funds of the merged companies will be $167 million in cash, which…
Today’s consumer is faced with a vast choice of product and ever-increasing advertising.
If you want to be seen and heard in the marketplace, you must develop brands that occupy centre stage in the consumer’s mind and that promise clear benefits. The starting point for creating a strong brand is the careful selection of a brand name.
Today’s consumer is faced with a vast choice of product and ever-increasing advertising.
If you want to be seen and heard in the marketplace, you must develop brands that occupy centre stage in the consumer’s mind and that promise clear benefits. The starting point for creating a strong brand is the careful selection of a brand name.
Open the Enquiry Floodgates Imagine sitting back, relaxing at the office, just taking in all the new business enquiries you can handle. No more pavement pounding. No more empty pitches. Sound like a pipe dream? It doesn’t have to be… Start-ups know that playing in a big business world isn’t easy. How…
BOOST YOUR BUSINESS SUCCESS WITH BUSINESS NETWORKING “Oh my god, not another bloody networking event!” I hear you say. All of that schmoozing is enough to get up your goat, unless of course you know how to reach your target market en masse via your business connections? So just what is required to…
We’re taught from a very young age that copying lacks virtue and deserves some form of punishment. You could say it is viewed as a form of stealing. A start-up (or a business for that matter) is a complex set of interacting ideas and actions. Some of which may be original (your widget, website,…
There is an old adage in management circles that “what gets measured gets managed.” For all its apparent simplicity, this maxim is actually very difficult to implement, as it requires you to know what to measure, how and by whom. Key performance indicators (KPIs) vary from business to business, depending on their overall goals…
With business spending more of its marketing budget on the internet, online marketing is becoming an important part of the marketing mix. In fact, by the end of 2007, online advertising is expected to be the third largest medium in Australia, after newspapers and television, according to the Online Advertising Expenditure Report (ABVS 2006). …
50 GREAT E-BUSINESSES AND THE MINDS BEHIND THEM By Emily Ross and Angus Holland (Random House Australia) As far as business marketplaces go, the internet is undoubtedly the most globally cluttered, internationally competitive and all-encompassing yet created. Never was this more evident than in the big tech crash of 2000. Accolades, therefore, should be…
You have to feel for print journalists. (OK, well let’s just say that you do.) They study hard, chisel their research and writing skills, refuse to be swayed by favour or commercial interest in the pursuit of truth (well let’s just say that’s always true). And then, just when someone is finally prepared to pay…
You have a life decision to make. You could settle in a small town with well-tended lawns, BBQ suppers and life on a human scale. Or you could truck it to the big smoke, with all the din and dog-eat-dog lunacy, and make the big bucks. It’s your choice. Congestion, crime and job opportunities. Or…
BI-GOODNESS is a bi-monthly column dedicated to the quirky, generally funny and often dangerously impractical inventions and business concepts that occasionally come our way. It is a tribute to the one-eyed entrepreneur, the nutty professor and dotcom jockey in each of us. There are many benefits to getting old. Wisdom, adult progeny, comfortable clothes. In…
G’day Anthillians! Crafting a compelling advertising message is hard enough without the bleeding-heart regulators tut-tutting over your shoulder. But as Antagoniser extraordinaire Ray Beatty reveals, it’s just another day under dem Golden Arches. THE ANTAGONIST (anonymous ant esquire) Advertising felt the crack of the big whip last month, particularly where children’s appetites are concerned. But…
According to the Australian Bureau of Statistics, just one-tenth of one percent of business pitches secure venture capital investment. Yet despite the odds, many entrepreneurs remain fixated on this Holy Grail. In Anthill’s July 2004 cover story, Paul Ryan explored the divergent expectations that colour the entrepreneur/VC relationship in Australia. Three years on, he returns…
Jennifer Goddard may be dyslexic, but that doesn’t stop her reading 800 words a minute. Her personal success in using mental literacy techniques to avoid flunking out of university led her to become Australia’s most accredited consultant in lateral thinking, mind mapping and memory enhancement. Here, Goddard tells us what she learnt on the journey…
Climate control reptile style In the race to find environmentally-friendly ways to cool and heat our homes, sometimes it pays to go back to basics. Living in Victoria’s Dandenong Ranges, Colin Gillam was sure the clear, sunny winter days could be used to warm his house, he just needed to work out how. …
DIARY OF A START-UP [‘Diary of a start-up’ has been temporarily moved over to WordPress in anticipation of blog integration on our own site, scheduled for November ’07. For now, track and comment on the progress of Trickytix at http://trickytix.wordpress.com] www.TrickyTix.com.au A little while back, a young Melbourne businessman by the name of Scott Handsaker…
THE FINE PRINT Joint development: covering all bases Are you working with another company, consultant or research body to develop new or improved products or processes, or to create materials for use in your business? If so, here are ten issues you should consider. Clearly define the scope of work. Poorly defined scope…
With employment regulation shaping up as a defining issue in the upcoming federal election campaign, it’s worth looking at exactly what is required of employers in the current environment. The Workplace Ombudsman (WO) requires employers who are bound by WorkChoices, typically incorporated businesses, to keep precise time and wages records and payslips for each…
“The ability to ask the right question is more than half the battle of finding the answer.” — Thomas J. Watson, President of IBM (1914-52) OK, so business is great, but that wonderful burst of ideas you had in those early planning days has been replaced by a to-do list as long as both…
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