You may have read Emma Johnson’s recent article on Forbes, ‘Can these panties disrupt the $15 billion feminine hygiene market?’ (28/5/15), detailing how US-based Miki Agrawal is determined to change society’s view towards menstruation as a taboo. Well it turns out that Sydney-based entrepreneur and mother of three, Kristy Chong is making the same strides…
What’s the future of the media industry, and what does it have to do with silk pajamas? Anthill Editor-in-Chief James Tuckerman joined two other captains of the industry in a freewheeling discussion. Their answer to the first half of the question: It’s bright. The second half? Read on.
Over the past six months, we have watched the public meltdown of three major, formerly stellar brands – Tiger Woods, Toyota and BP. Fortunately, in the world of marketing, as in science, for every action there is almost always an equal and opposite reaction.
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