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You may have read Emma Johnson’s recent article on Forbes, ‘Can these panties disrupt the $15 billion feminine hygiene market?’ (28/5/15), detailing how US-based...
What's the future of the media industry, and what does it have to do with silk pajamas? Anthill Editor-in-Chief James Tuckerman joined two other captains of the industry in a freewheeling discussion. Their answer to the first half of the question: It's bright. The second half? Read on.
Over the past six months, we have watched the public meltdown of three major, formerly stellar brands – Tiger Woods, Toyota and BP. Fortunately, in the world of marketing, as in science, for every action there is almost always an equal and opposite reaction.