Tag: Edelman
A mom of three is revolutionising women’s underwear after two years in the lab
You may have read Emma Johnson’s recent article on Forbes, ‘Can these panties disrupt the $15 billion feminine hygiene market?’ (28/5/15), detailing how US-based...
What’s the future of media, and what are you doing in Rupert Murdoch’s pajamas?...
What's the future of the media industry, and what does it have to do with silk pajamas? Anthill Editor-in-Chief James Tuckerman joined two other captains of the industry in a freewheeling discussion. Their answer to the first half of the question: It's bright. The second half? Read on.
Consumers are demanding their brands have a social purpose
Over the past six months, we have watched the public meltdown of three major, formerly stellar brands – Tiger Woods, Toyota and BP. Fortunately, in the world of marketing, as in science, for every action there is almost always an equal and opposite reaction.
