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How to write copy when you have little, or nothing, to work with

Most copywriters know the feeling; you’ve been hired to write a lengthy website for a company, but you’ve been given no or very little information about their services, their history or their products. How are you supposed to fill up 5 pages when you basically know nothing about what the company does?
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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