Tag: direct marketing

My son Reece, who’s five, got an interesting piece of mail the other day from his dentist. When I pulled it out of the letterbox I thought: these people are doing something really right, and yet they’re doing so much that’s so very wrong.

If you’re a Seinfeld fan, you will remember the demented antics of the bedeviling Kramer with his catch phrase, “Giddyup!” (as in, quicken the pace, quit hesitating and dare yourself to put all that you have into it). In today’s marketing world, marketers have more incentive than ever to dare themselves. It's called inbound marketing.

Earlier today, I received a bunch of tweets, simply featuring the Twitter names of other users. For example... nanachtorontoRT @ixplora: RT @jenbishopsydney: Follow friday @marissatree...