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As the digital age intensifies, our individual and organisational reliance on digital technology will increase, so too will the incentives and motivations for criminals that are equipped to take advantage of our digital adoption.
There can be no doubt that businesses and brands need to engage with their customers online and, more specifically, use social media channels to do so. However, many have failed. This has mainly been caused by an inability to recognise that marketing activities need to be customer-centric, not company centric.
How would the story of the Nativity play out if Joseph, Mary and the Three Wise Men had access to email, smartphones, online social media and Internet shopping? A Portuguese web-development company put together a cheeky video Christmas card that offers a early 21st century version of the birth of Jesus.
Now, the American telecommunications outfit Sprint Network has created it's own version. Informative, intriguing and well presented, this video once again reminds us that we live in a rapidly developing technological age that few, if any, can keep up with.