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“You sent what?!” Here’s what to keep in mind about automated emails during COVID-19

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Continuing blindly with pre-programmed automated marketing and communications during a period of flux or crisis is not just short-sighted, it’s customer service and branding suicide.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Ever considered crowdfunding? [FREE REPORT]

Five essential things to get right if you want to raise...

How to pitch sales and marketing ideas to your boss with...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

5 Business Lessons From Tinder [INFOGRAPHIC]

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