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Here are 5 tips on how to market your small business to consumers

Small businesses usually find it difficult to drag their account from the red to the black. Consumers are usually...

How you should leverage customer relationships to grow your business

Digital giants like Amazon and Netflix have changed customer expectations dramatically. No matter the size of your business, standards have shifted, and consumers are demanding personalisation, choice, 24/7 responsiveness, and a good user experience from all of the brands they engage with, regardless of size.

Here’s a guide to how your business can achieve great customer retention (INFOGRAPHIC)

Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.

Here are 13 customer retention nuggets to help you keep them coming back over...

Doors are opening, people are talking and you have a stream of customers flowing through. Now that you have a customer base it’s time to ensure keep them.

Become essential: Five ways to stake your place in your customer’s Little Black Book

Trust and necessity. Two simple words, but together they form the mantra all suppliers want their customers to chant (preferably in their direction). Becoming...
Saleforce Customer Retention Whitepaper

What’s the best kind of business? Repeat business! [How to keep customers, FREE REPORT]

Are customers important to your business? Of course! Do you collect and keep customer information? Maybe? Messy customer data means lost opportunities. Smart organisations collect,...

Don’t ask customers why they left you!

Repeat or on-going customers leave a supplier for a combination of three main reasons.

How hard is it to get a new user?

If you developing a product or service that’s designed to meet a consumer’s need, here’s the reason why you can’t just be better than what currently exists. Or you can’t just be really useful. You have to be insanely, grossly, massively, obviously, simply and wonderfully useful.

Five similarities between forming habits and deep customer development

I spend a lot of time thinking about new companies finding, nurturing and winning over their first lot of customers and I’ve realised that there are a lot of similarities with forming habits. Here are five...
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.



New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...