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How you should leverage customer relationships to grow your business

Digital giants like Amazon and Netflix have changed customer expectations dramatically. No matter the size of your business, standards have shifted, and consumers are demanding personalisation, choice, 24/7 responsiveness, and a good user experience from all of the brands they engage with, regardless of size.

It’s the little things that matter! How taking care of the tiny details builds...

When you think of plumbing, you probably don’t think of customer loyalty. Plumbers are like dentists. We get lumped in the ‘I need you...

Marketing: Customer satisfaction

Customer satisfaction can help your business to achieve a sustainable competitive advantage. It's about understanding the way a customer feels after purchasing a product...
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Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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