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How LinkedIn made my day or how you can make your customers feel special...

This morning I got an email from LinkedIn. I get a few of these, sometimes I open them, sometimes I don't. This one instantly had my attention.

The tale of two Christmas deliveries that went wrong, and what happened next

It's a busy time of year. But, if you're a retailer and happily enjoy the boom of Christmas sales, ensure you're delivering on, well, delivery. This is the tale of two Christmas deliveries that went wrong.

Customer service is the new marketing

In a world where consumer and peer reviews are easily accessible via social media and the web, positive customer experiences become amplified and produce word-of-mouth referrals. On the flip side, negative customer experiences become amplified as well and can be kryptonite to even great companies.

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How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE